Sample 10-hour Workshop
(2 days — specific agenda subject to change)
Please note that I no longer travel for single-day workshops that are comprehensive (general) self-promotion. There’s too much to cram into a single day! I’ll consider a single-day workshop on a specific topic such as blogging or social media. Just email me.
Photo by Michael J. Brown
The 1st Day
Day 1 a.m.
- Differentiate yourself with your artist statement: what it is, what it isn’t, how to write it, and why you need to do this first
- Why your contact list is your most important asset
- How to organize and expand your mailing list
- 12 rules for putting together first-class marketing materials
LUNCH BREAK on site
Day 1 p.m.
- Artist newsletters
- How to use email more effectively
- Do’s and Don’ts of Artist Website
The 2nd Day
Day 2 a.m.
- What blogging can do for you and how to improve your blog
- Social media basics: Facebook, LinkedIn, Twitter
- How it all works together
LUNCH BREAK on site
Day 2 p.m.
- Create an action plan for your success
Alyson brought to the sessions years of experience and a level of energy, professionalism, and commitment that inspired everyone who attended. I have ordered her online publications, which are equally as impressive. I would not hesitate to call on her again, she was magnificent.
—Barbara Robinson, Artist Services Director, Idaho Commission on the Arts
Just email me and we’ll coordinate a phone call to discuss the possibilities.
